Resourceful and empathetic by nature, I’m comfortable working where things are a bit messy and ambiguous, and balancing user needs with commercial and practical realities. The products I design aim to be clear, credible, and genuinely useful.
I believe that people thrive when education, purpose, and opportunity align. As technology continues to integrate into our lives in new and surprising ways, I’m passionate about using it for good — with a particular interest in the healthcare, education and environment sectors.
Beyond design, I've always got a project on the go.
I love to cycle, and in another life, I like to think it could’ve been my professional career. Anything outdoorsy is my jam, so you’ll usually find me spending my weekends in the mountains of the Lake District.
Food is my other passion. I used to run a food blog, where I’d write, photograph and post recipes. These days I’m more focused on just eating it.
When I have time, I adore the process of learning a new language. I love it for the same reason I love product design; at the beginning, you have no idea what’s going on – or why. Then, suddenly, you understand something. Before long, your new knowledge has opened the door to an exciting land of possibility.
Fun facts…
I kicked off my academic life as the science nerd, curious and eager to make sense of the world.
Then, when I was 11, my science teacher gave me detention for asking too many questions.
Today, asking clever questions is my specialty.