Juicy details incoming

With 8+ years experience working in complex healthcare and edtech environments, my work is firmly grounded in research and systems thinking.

Resourceful and empathetic by nature, I’m comfortable working where things are a bit messy and ambiguous, and balancing user needs with commercial and practical realities. The products I design aim to be clear, credible, and genuinely useful.

A manager once described me as "an extremely conscientious person", and I can't argue with that. Doing my best to solve problems that really matter is important to me. That's why I've spent my career working across education and healthcare, two areas that shape what's possible in every other area of life.

As technology continues to integrate into our lives in new and surprising ways, I’m passionate about using it for good.

Beyond design, I've always got a project on the go.

I love to cycle, and in another life, I like to think it could’ve been my professional career. Anything outdoorsy is my jam, so you’ll usually find me spending my weekends in the mountains of the Lake District. Even better? Exploring in new places! To date I've travelled to 4 continents and lived in 4 different countries.

Food is my other passion. I used to run a food blog, where I’d write, photograph and post recipes. These days I’m more focused on just eating it.

When I have time, I adore the process of learning a new language. I love it for the same reason I love product design; at the beginning, you have no idea what’s going on – or why. Then, suddenly, you understand something. Before long, your new knowledge has opened the door to an exciting land of possibility.